Project Scope:
New Identity Creation, Logo Trademark, Packaging Design, Outdoor Media, Office Space, Product Photoshoot, Social Media, Website
Vision Statement:
“To pioneer a healthier tomorrow through innovative bakery creations, enriching lives with wholesome goodness, and becoming the beacon of health-centric indulgence in every household.”
Product Lines:
- Whole Wheat Toast
- Whole Wheat Khari
- Cream Rolls
- Cookies (made with jaggery, wheat, jowar, nachani, and other grains)
- Cakes
- Pastries
- Butter and more
Challenges:
Vardhaman Bakery prides itself on producing pure vegetarian and 100% Jain products, with a focus on health-conscious ingredients such as whole wheat, jaggery, jowar, and nachani. Their unique selling points include manufacturing items like whole wheat Khari, toast, and cream rolls, as well as cookies made with wholesome grains. Despite their high-quality offerings, Vardhaman Bakery faced challenges in scaling their business due to their basic and transparent packaging, which did not appeal to new customers or convey the premium quality of their products.
Objectives:
- Create a new brand identity to reflect the quality and uniqueness of Vardhaman Bakery’s products.
- Design a trademarked logo that stands out and communicates the brand’s values.
- Develop attractive and informative packaging to enhance product appeal and attract new customers.
- Implement outdoor media solutions to increase brand visibility.
- Redesign the office space to align with the new brand identity.
- Conduct a professional product photoshoot to showcase their offerings.
- Handle social media to engage with customers and build a strong online presence.
- Design a user-friendly and informative website to provide a digital platform for the brand.
New Identity Creation and Logo Trademark:
We developed a new brand identity for Vardhaman Bakery that highlights their commitment to health and quality. The new logo, which was trademarked for protection, features a modern and clean design with elements that represent the bakery’s focus on wholesome ingredients and Jain values.
Packaging Design:
The new packaging design was crucial in transforming Vardhaman Bakery’s market perception. We created attractive, high-quality packaging that not only protects the products but also communicates their premium nature. Each package includes detailed product information, nutritional benefits, and vibrant imagery to entice new customers. The use of eco-friendly materials further emphasizes the brand’s commitment to health and sustainability. The packaging prominently highlights key ingredients such as whole wheat, jaggery, jowar, and nachani, appealing to health-conscious consumers.
Outdoor Media Solution:
To increase brand visibility, we implemented strategic outdoor media solutions including billboards, banners, and bus stop ads. These advertisements were designed to be eye-catching and informative, driving awareness and interest in Vardhaman Bakery’s products.
Office Space Design:
The redesign of Vardhaman Bakery’s office space involved creating a cohesive and branded environment. The new design incorporates the brand’s colors, logo, and thematic elements to create a professional and inviting atmosphere for both employees and visitors.
Product Photoshoot:
We organized a professional product photoshoot to capture high-quality images of Vardhaman Bakery’s offerings. These images are used across various marketing channels, including the website, social media, and promotional materials, to showcase the delicious and health-focused nature of the products.
Social Media Handling:
Our team took over the management of Vardhaman Bakery’s social media platforms. We created engaging content that highlights the bakery’s products, shares behind-the-scenes glimpses, and promotes special offers. This strategy helped build a strong online community and increased customer engagement.
Website Design:
We designed and developed a user-friendly website for Vardhaman Bakery. The website features detailed information about the brand, their products, and their unique selling points. An online store was also integrated to facilitate easy purchasing for customers. The design is clean, modern, and reflective of the new brand identity.
Conclusion:
The comprehensive rebranding and marketing strategy significantly enhanced Vardhaman Bakery’s market presence. The new packaging design, outdoor media campaigns, revamped office space, professional product photoshoot, active social media
engagement, and a user-friendly website collectively contributed to attracting new customers and increasing sales.
Client Testimonial:
“Working with Black Buck Design Studios has completely transformed our brand. The new packaging and brand identity have made a tremendous difference in how our products are perceived. The outdoor media, social media handling, and new website have significantly boosted our visibility and customer engagement. We are extremely pleased with the results and grateful for their innovative solutions.” – Ganesh Bhalgat, Founder at Vardhaman Bakery
Through strategic branding and marketing efforts, Black Buck Design Studios successfully addressed the challenges faced by Vardhaman Bakery, positioning them as a trusted and premium choice in the bakery market, particularly appealing to health-conscious consumers.
