Project Scope:
Brand Name Suggestion, Logo Design, Packaging Design, Marketing Collateral, Stall and Office Space Design, Society Promotion
Introduction:
Aarogyavel Oil, a Pune-based oil manufacturing company, was founded with a simple yet profound mission: to provide high-quality, cold-pressed oils to their friends and family. Recognizing a growing market demand for cold-pressed oils, Aarogyavel decided to expand their offerings beyond their initial circle and established a brand dedicated to health and quality. Their product line includes almond oil, groundnut oil, coconut oil, sunflower oil, sesame oil, jaggery, organic sugar, organic grains, and pulses.
Challenges:
When Aarogyavel approached us, they were a small operation with a loyal customer base but lacked a cohesive brand identity to penetrate the broader market. They needed a strong, strategic brand presence that communicated their commitment to quality and health. Our task was to develop a complete brand identity, from the name to the design of all packaging and marketing materials, to support their expansion.
Objectives:
- Create a memorable and meaningful brand name.
- Design a logo that reflects the brand’s values.
- Develop packaging for 13 different products.
- Design marketing collateral to enhance brand visibility.
- Create designs for their retail space and trade show stalls.
- Implement promotional strategies to increase market reach.
Brand Name Suggestion:
The first step in establishing Aarogyavel Oil’s brand was to create a name that encapsulated their mission. “Aarogyavel” combines “Arogya” (meaning health in Sanskrit) and “vel” (meaning time), signifying a brand that brings health and wellness over time. This name reflects their dedication to providing natural, healthful products.
Logo Design:
We designed a logo that embodies the essence of Aarogyavel Oil. The logo features a stylized oil droplet intertwined with natural elements like leaves, symbolizing purity and nature. The color palette of green and gold represents health and premium quality, respectively.
Packaging Design:
Our team developed packaging for 13 products, including oils, jaggery, organic sugar, grains, and pulses. The packaging design is clean and modern, emphasizing the purity and natural origins of the products. Each package includes vibrant imagery of the product source, such as almonds or coconuts, along with clear, concise product information. We created designs for various packaging formats, including pouches, jars, and secondary packaging, ensuring consistency and brand recognition across all products.
Marketing Collateral:
To support Aarogyavel’s market entry and growth, we designed comprehensive marketing collateral. This included brochures, flyers, posters, and digital materials. Each piece of collateral was designed to be visually appealing and informative, highlighting the benefits of cold-pressed oils and the brand’s commitment to quality and health.
Stall and Office Space Design:
We designed Aarogyavel’s retail space and trade show stalls to create a cohesive brand experience. The retail space features natural materials and earthy tones, creating an inviting atmosphere that reflects the brand’s values. The trade show stall is modular and engaging, with interactive displays and product samples to attract and inform potential customers.
Society Promotion:
Understanding the importance of community engagement, we developed strategies for society promotions. This involved organizing product demonstrations and tasting events in residential communities, providing first-hand experiences of Aarogyavel’s products. We also created promotional materials specifically for these events to maximize impact.
Conclusion:
Our comprehensive approach to branding for Aarogyavel Oil successfully transformed their initial concept into a strong, market-ready brand. The strategic development of the brand name, logo, packaging, marketing collateral, and promotional activities established Aarogyavel as a trusted provider of high-quality, cold-pressed oils and organic products. The consistent and appealing brand identity helped to build trust and recognition among consumers, facilitating the brand’s growth and market penetration.
Client Testimonial:
“Aarogyavel Oil has always been about quality and health, and Black Buck Design Studios captured this perfectly. From creating our brand name to designing our packaging and marketing materials, their team delivered outstanding work that truly reflects our values. Our brand now stands strong in the market, and we owe a great deal of our success to their strategic and creative efforts.” –Harshad Phase, Founder of Aarogyavel Oil.
By focusing on Aarogyavel Oil’s core mission and leveraging strategic design and marketing, Black Buck Design Studios has played a pivotal role in transforming a family initiative into a competitive brand in the health food market.
