Client Overview:

Black Buck Design Studio collaborated with a client aspiring to venture into the Milk & Milk Products industry. While the client had meticulous plans for the business’s operational aspects, they sought our expertise in branding, product packaging, and marketing strategy.

 Our Approach:

Understanding the critical role branding plays in consumer perception, we presented six distinctive brand names, each accompanied by a unique concept. The client resonated with the essence of “OONAS” and its potential to stand out in the competitive market.

We proceeded to develop a comprehensive brand identity for OONAS, encompassing 23 distinct product packaging designs. The product categories included Milk, Shrikhand, Amrkhand, Lassi, Buttermilk, Yogurt, Flavored Milk, Pedha, Khova, Butter, and more.

 Packaging Design Concept:

The driving force behind our packaging design was transparency. We aimed to empower consumers with a clear understanding of the product contents. For instance, the Buttermilk packaging prominently featured the message that OONAS uses authentic probiotics and traditional preparation methods, distinguishing it from competitors who often compromise on quality through pasteurization.

 Campaign Strategy:

To convey OONAS’s commitment to authenticity, we crafted a succinct and compelling campaign line: “Sahi bhi and Real Bhi.” This tagline encapsulated the brand’s promise of delivering products that are not only true to flavor but also made with genuine, unadulterated ingredients.

 Implementation:

Our creative process involved brainstorming sessions to align the brand message with the client’s vision. The “Sahi bhi and Real Bhi” campaign was strategically integrated into marketing materials, creating a cohesive and impactful narrative.

 Results:

The market response has been positive, with OONAS gaining attention for its unique selling proposition and commitment to providing consumers with authentic dairy experiences.

Conclusion:

Black Buck Design Studio successfully positioned OONAS as a brand that goes beyond conventional dairy practices, prioritizing real ingredients and flavors. Our collaborative approach, from brand conceptualization