Client Background

Client:  FITTR, a Health & Fitness Service Provider with a dedicated app

Industry: Health & Fitness

FITTR is a well-known brand in the fitness industry, offering a comprehensive app that helps users achieve their health and fitness goals. Their app provides various services, including personalized coaching, workout plans, and nutrition advice.

Project Objectives

FITTR aimed to build an extensive Workout Library consisting of detailed explainer exercise videos. The main goals were to:

• Improve in-app engagement
• Help users train correctly and avoid injuries
• Retain users by providing valuable free content
• Increase conversions from free to paid users

Challenges Faced

The project presented several challenges:

• High Costs: Producing over 1000 high-quality videos was expensive.
• Time Constraints: Completing such a large volume of work in a limited time frame.
• Quality Control: Ensuring the videos featured only subject matter experts (FITTR Coaches) in a consistent environment.
• Logistics: Coordinating the participation of FITTR coaches and managing the production process.

Solution Provided

Black Buck Design Studios provided a comprehensive audio-video production solution:

1. Coordination and Planning:

• Onboarding FITTR Coaches for the project.
• Designing a financial and collaborative program beneficial for both FITTR and the coaches.

2. Production Management:

• Identifying shoot locations, creating sets, and managing all production-related work.
• Hiring and managing a skilled production and post-production crew.

3. Execution:

• Shooting more than 15 hours a day in two shifts. Parallel editing and visual effects work.

4. Creative Approach:

• Illustrative presentation of muscle groups worked during exercises. • Supporting voice-over, subtitles, and visual guides.
• Multi-angle shots to ensure viewers could understand techniques and forms properly.

Implementation Process

The project was implemented through the following steps:

1. Initial Consultation: Setting project expectations and plans.
2. Financial and Timeline Planning: Detailed planning of finances and timelines.
3. Design Approval: Setting and approving set designs and visual output expectations.
4. Production: Conducting shoots and recording voice-overs. 5. Post-Production: Editing videos and adding visual effects. 6. Delivery: Uploading and optimizing the videos.

Project Team

• Gaurav Mishra: Brand Manager of FITTR, primary POC, ideated, strategized, and coordinated the project. He ensured the work aligned with FITTR’s plans and expectations.

Results Achieved

The project achieved significant results:

• High appreciation from FITTR’s community of over 3 million fitness enthusiasts.
• Significant increases in Daily Active Users (DAU), Monthly Active Users (MAU), and average time spent on the app.
• Positive impact on user retention and conversion rates from free to paid users.

Client Testimonial :

“Working with Black Buck Design Studios was a game-changer for us. Their ability to deliver over 1000 high-quality workout videos in such a short time was impressive. The professional approach, creative solutions, and dedication to meeting our needs were exceptional. The Workout Library has significantly boosted our user engagement and retention. We highly recommend Black Buck Design Studios for any large-scale audio-video production needs.” Gaurav Mishra, Brand Manager, FITTR.