Be Testee
Be Testee About Be Testee Be Testee, a Pune-based food brand by Jaiswal’s Brothers, was born from a deeply rooted belief: the best recipes are the ones passed down through generations. From the kitchens of grandmothers and grandfathers came the inspiration to bottle authentic flavors — pickles, spices, and sauces — and share them with the world. Their promise is simple: everything you buy will always be tasty. Challenge When Jaiswal’s Brothers approached us, they had the recipes, the passion, and the products — but no brand identity to take them to market. They needed a name that carried meaning, a logo that told their story, and packaging that would make their products stand out on shelves. Our task was to build a complete brand from the ground up, covering the brand name, logo, and packaging designs for their pickle and sauce product lines. Brand Name The name “Be Testee” was crafted to make one bold promise to every customer: whatever you pick from this brand, it will be tasty. Rooted in the legacy of home-style recipes shared by forefathers, the name is confident, direct, and memorable. It positions the brand not just as a food product, but as a guarantee of taste and authenticity. Logo Design The logo draws its identity from the traditional pickle jar — the very vessel in which generations stored their handcrafted recipes. The vintage jar silhouette forms the core icon, framed by a golden border that represents richness and heritage. The bold red background brings energy and tradition together. Script typography for “Be Testee” adds warmth and personality, while “From Jaiswal’s Brothers” anchors the brand to its makers. Every element of the logo ties back to one story: authentic taste, crafted by family. Packaging Design – Pickles We developed packaging for four distinct pickle variants. Each design maintains the brand’s warm, heritage-driven aesthetic while clearly differentiating the variants. The jar-shaped visual language runs consistently across all four, making them instantly recognizable as a family of products. Packaging Design – Sauces For the four sauce variants, the packaging was designed to appeal to the modern snacking audience while staying true to the brand’s roots. Bold colors, clean layouts, and the consistent Be Testee identity ensure the sauce line feels like a natural extension of the brand. Conclusion Our work with Jaiswal’s Brothers transformed a family legacy into a market-ready brand. From a meaningful name rooted in heritage to a logo inspired by traditional pickle jars, and packaging that speaks directly to the modern consumer — Be Testee is now positioned as a brand built on authenticity. One that carries the taste of generations into every jar, every bottle, and every shelf it sits on.
Bliss Bite
Transforming a Local Food Business into a Professional Beverage Brand About Bliss Bite Before launching Bliss Bite, the client was selling local snack products like Chakki, Peanut Ladoo, Son Papdi, and fries. Although the products had good quality and local demand, the business lacked professional branding, packaging, and market presentation. The products were sold with basic labels and unorganized packaging, which affected brand value, customer trust, and retail visibility. That’s where Black Buck Design Studios stepped in. Challenge The client wanted to enter the beverage market with a strong and professional identity. The major challenges included: Building a memorable brand identity Designing attractive packaging Creating retail-ready products Improving customer trust and visibility Establishing consistency across all branding materials 1. Brand Naming & Identity We created the brand name Bliss Bite to reflect freshness, happiness, and youth appeal. A modern logo and visual identity system were designed for consistent use across packaging, marketing, and retail materials. 2. Packaging Design We developed vibrant packaging for multiple beverage flavors including: Strawberry Orange Mango Lemon Each variant received a unique color identity with strong shelf appeal and clear flavor recognition. 3. Marketing & Retail Branding To improve offline visibility, we designed: Standees Posters Hoardings Van branding Shop board branding This created a consistent and professional market presence. 4. Brand Protection We also guided the client through logo and trademark registration to secure long-term brand value and credibility. Society Promotion: Understanding the importance of community engagement, we developed strategies for society promotions. This involved organizing product demonstrations and tasting events in residential communities, providing first-hand experiences of Aarogyavel’s products. We also created promotional materials specifically for these events to maximize impact. Conclusion The transformation helped the business move from an unorganized local setup to a professionally positioned FMCG-style beverage brand. Results Achieved: Strong brand identity Modern retail-ready packaging Improved shelf visibility Better customer trust Professional market presentation Scalable business foundation
OONAS – Redefining Dairy Excellence
Client Overview: Black Buck Design Studio collaborated with a client aspiring to venture into the Milk & Milk Products industry. While the client had meticulous plans for the business’s operational aspects, they sought our expertise in branding, product packaging, and marketing strategy. Our Approach: Understanding the critical role branding plays in consumer perception, we presented six distinctive brand names, each accompanied by a unique concept. The client resonated with the essence of “OONAS” and its potential to stand out in the competitive market. We proceeded to develop a comprehensive brand identity for OONAS, encompassing 23 distinct product packaging designs. The product categories included Milk, Shrikhand, Amrkhand, Lassi, Buttermilk, Yogurt, Flavored Milk, Pedha, Khova, Butter, and more. Packaging Design Concept: The driving force behind our packaging design was transparency. We aimed to empower consumers with a clear understanding of the product contents. For instance, the Buttermilk packaging prominently featured the message that OONAS uses authentic probiotics and traditional preparation methods, distinguishing it from competitors who often compromise on quality through pasteurization. Campaign Strategy: To convey OONAS’s commitment to authenticity, we crafted a succinct and compelling campaign line: “Sahi bhi and Real Bhi.” This tagline encapsulated the brand’s promise of delivering products that are not only true to flavor but also made with genuine, unadulterated ingredients. Implementation: Our creative process involved brainstorming sessions to align the brand message with the client’s vision. The “Sahi bhi and Real Bhi” campaign was strategically integrated into marketing materials, creating a cohesive and impactful narrative. Results: The market response has been positive, with OONAS gaining attention for its unique selling proposition and commitment to providing consumers with authentic dairy experiences. Conclusion: Black Buck Design Studio successfully positioned OONAS as a brand that goes beyond conventional dairy practices, prioritizing real ingredients and flavors. Our collaborative approach, from brand conceptualization
FITTR
Client Background Client: FITTR, a Health & Fitness Service Provider with a dedicated app Industry: Health & Fitness FITTR is a well-known brand in the fitness industry, offering a comprehensive app that helps users achieve their health and fitness goals. Their app provides various services, including personalized coaching, workout plans, and nutrition advice. Project Objectives FITTR aimed to build an extensive Workout Library consisting of detailed explainer exercise videos. The main goals were to: Improve in-app engagement Help users train correctly and avoid injuries Retain users by providing valuable free content Increase conversions from free to paid users Challenges Faced The project presented several challenges: High Costs: Producing over 1000 high-quality videos was expensive. Time Constraints: Completing such a large volume of work in a limited time frame. Quality Control: Ensuring the videos featured only subject matter experts (FITTR Coaches) in a consistent environment. Logistics: Coordinating the participation of FITTR coaches and managing the production process. Solution Provided Black Buck Design Studios provided a comprehensive audio-video production solution: Coordination and Planning: Onboarding FITTR Coaches for the project. Designing a financial and collaborative program beneficial for both FITTR and the coaches. Production Management: Identifying shoot locations, creating sets, and managing all production-related work. Hiring and managing a skilled production and post-production crew. 3. Execution: Shooting more than 15 hours a day in two shifts. Parallel editing and visual effects work. Creative Approach: Illustrative presentation of muscle groups worked during exercises. • Supporting voice-over, subtitles, and visual guides. Multi-angle shots to ensure viewers could understand techniques and forms properly. Implementation Process The project was implemented through the following steps: Initial Consultation: Setting project expectations and plans. Financial and Timeline Planning: Detailed planning of finances and timelines. Design Approval: Setting and approving set designs and visual output expectations. Production: Conducting shoots and recording voice-overs. 5. Post-Production: Editing videos and adding visual effects. 6. Delivery: Uploading and optimizing the videos. Project Team Gaurav Mishra: Brand Manager of FITTR, primary POC, ideated, strategized, and coordinated the project. He ensured the work aligned with FITTR’s plans and expectations. Results Achieved The project achieved significant results: High appreciation from FITTR’s community of over 3 million fitness enthusiasts. Significant increases in Daily Active Users (DAU), Monthly Active Users (MAU), and average time spent on the app. Positive impact on user retention and conversion rates from free to paid users. Client Testimonial : “Working with Black Buck Design Studios was a game-changer for us. Their ability to deliver over 1000 high-quality workout videos in such a short time was impressive. The professional approach, creative solutions, and dedication to meeting our needs were exceptional. The Workout Library has significantly boosted our user engagement and retention. We highly recommend Black Buck Design Studios for any large-scale audio-video production needs.” Gaurav Mishra, Brand Manager, FITTR.
Vardhaman
Vardhaman Bakery About Vardhaman Bakery New Identity Creation, Logo Trademark, Packaging Design, Outdoor Media, Office Space, Product Photoshoot, Social Media, Website Challenge Vardhaman Bakery prides itself on producing pure vegetarian and 100% Jain products, with a focus on health-conscious ingredients such as whole wheat, jaggery, jowar, and nachani. Their unique selling points include manufacturing items like whole wheat Khari, toast, and cream rolls, as well as cookies made with wholesome grains. Despite their high-quality offerings, Vardhaman Bakery faced challenges in scaling their business due to their basic and transparent packaging, which did not appeal to new customers or convey the premium quality of their products. What we did Whole Wheat Toast Whole Wheat Khari Cream Rolls Cookies (made with jaggery, wheat, jowar, nachani, and other grains) Cakes Pastries Butter and more New Identity Creation and Logo Trademark: We developed a new brand identity for Vardhaman Bakery that highlights their commitment to health and quality. The new logo, which was trademarked for protection, features a modern and clean design with elements that represent the bakery’s focus on wholesome ingredients and Jain values. Packaging Design: The new packaging design was crucial in transforming Vardhaman Bakery’s market perception. We created attractive, high-quality packaging that not only protects the products but also communicates their premium nature. Each package includes detailed product information, nutritional benefits, and vibrant imagery to entice new customers. The use of eco-friendly materials further emphasizes the brand’s commitment to health and sustainability. The packaging prominently highlights key ingredients such as whole wheat, jaggery, jowar, and nachani, appealing to health-conscious consumers. Outdoor Media Solution: To increase brand visibility, we implemented strategic outdoor media solutions including billboards, banners, and bus stop ads. These advertisements were designed to be eye-catching and informative, driving awareness and interest in Vardhaman Bakery’s products. Office Space Design: The redesign of Vardhaman Bakery’s office space involved creating a cohesive and branded environment. The new design incorporates the brand’s colors, logo, and thematic elements to create a professional and inviting atmosphere for both employees and visitors. Product Photoshoot: We organized a professional product photoshoot to capture high-quality images of Vardhaman Bakery’s offerings. These images are used across various marketing channels, including the website, social media, and promotional materials, to showcase the delicious and health-focused nature of the products. Social Media Handling: Our team took over the management of Vardhaman Bakery’s social media platforms. We created engaging content that highlights the bakery’s products, shares behind-the-scenes glimpses, and promotes special offers. This strategy helped build a strong online community and increased customer engagement. Website Design: We designed and developed a user-friendly website for Vardhaman Bakery. The website features detailed information about the brand, their products, and their unique selling points. An online store was also integrated to facilitate easy purchasing for customers. The design is clean, modern, and reflective of the new brand identity. Conclusion The comprehensive rebranding and marketing strategy significantly enhanced Vardhaman Bakery’s market presence. The new packaging design, outdoor media campaigns, revamped office space, professional product photoshoot, active social media engagement, and a user-friendly website collectively contributed to attracting new customers and increasing sales.
Mallows Foods
Project Scope: Logo Registration, Packaging Design, Marketing Collateral, Company Profiles & Documentary Video, Website Development, Branding Product Lines: Challenges: Mallows Foods faced challenges with brand recognition and awareness due to issues with their packaging. Despite producing high-quality products, they struggled to gain consumer trust because of the local sticker labels on their pouches and jars. Our task was to rebrand Mallows Foods to improve brand perception and trust among consumers. Objectives: Logo Registration: We assisted Mallows Foods in registering their logo to safeguard their brand identity and prevent unauthorized use by competitors. Packaging Design: Our team revamped Mallows Foods’ packaging design to reflect the premium quality of their products. We incorporated modern and eye-catching designs on pouches and jars, replacing the local sticker labels with professionally printed packaging that communicates trust and reliability. Marketing Collateral: To promote Mallows Foods and its products, we created marketing collateral such as brochures, flyers, and posters. These materials highlighted the brand’s unique selling points and product offerings, reinforcing consumer trust and interest. Company Profiles & Documentary Video: We developed comprehensive company profiles to showcase Mallows Foods’ story, values, and commitment to quality. Additionally, we produced a documentary video that depicted the journey of Mallows Foods, providing insight into their manufacturing processes and dedication to excellence. Website Development: A user-friendly and visually appealing website was designed and developed for Mallows Foods. The website serves as a platform for consumers to learn more about the brand, explore their product range, and make purchases online. It also features engaging content and customer testimonials to further build trust and credibility. Branding: Through strategic branding initiatives, we repositioned Mallows Foods as a trusted and premium food brand. Consistent messaging and visual identity across all touchpoints helped strengthen brand recognition and appeal. Conclusion: By addressing the packaging and brand awareness challenges faced by Mallows Foods, our rebranding efforts successfully enhanced consumer trust and perception. The new packaging design, marketing collateral, company profiles, documentary video, and website collectively contributed to establishing Mallows Foods as a reputable and preferred choice in the food industry. Client Testimonial: “The transformation brought about by Black Buck Design Studios has been remarkable for Mallows Foods. Our rebranded packaging and comprehensive marketing materials have significantly improved brand recognition and consumer trust. The documentary video and website have been instrumental in conveying our brand story and values to our audience. We are extremely satisfied with the results.” – Aditya Karnjakar, MD at Mallows Foods Through strategic rebranding and marketing efforts, Mallows Foods has overcome its packaging and brand awareness challenges, positioning itself as a leading player in the premium food products market.
Kuch Agro (Kenty)
Project Scope: Logo Design, Packaging Design, Website Development, Van Design, Marketing Collateral, Stall Design, Influencer Marketing Introduction: Kuch Agro (Kenty) aimed to enhance its brand identity to highlight quality and regional authenticity. We developed a cohesive strategy to showcase these values across all customer touchpoints. Logo Design: The new logo, symbolizing growth and nature, uses earthy colors and organic shapes, reflecting the rich agricultural heritage of the Kutch region. Packaging Design: Drawing from traditional Kutch artwork, the packaging features vibrant colors and intricate patterns, ensuring shelf appeal while conveying authenticity and quality. We designed over 160 products for Kenty across various categories, demonstrating versatility and creativity. Website Development: The user-friendly, visually appealing website showcases products and brand values through engaging content, including product showcases and recipes, enhancing customer experience and SEO. Van Design: The van design integrates the new logo and packaging elements, ensuring brand consistency and recognition with a vibrant, eye-catching look. Marketing Collateral: We produced brochures, flyers, and posters that maintain brand consistency and effectively communicate Kuch Agro (Kenty)’s unique selling points, boosting SEO through keyword-rich content. Stall Design: Our trade show stall design incorporates packaging and van design elements, creating a cohesive brand experience with interactive displays and product samples. Influencer Marketing: Partnering with food bloggers and social media influencers, we launched a campaign to amplify the brand’s reach and drive consumer interest through authentic, engaging content. Variant Design in Dairy Industry: We also created variant designs for Kenty in the dairy industry, showcasing our ability to cater to diverse product lines and industry requirements. Conclusion: Our comprehensive approach effectively captured Kuch Agro (Kenty)’s essence, enhancing market presence and laying a strong foundation for growth. Client Testimonial: “Kuch Agro (Kenty) now truly reflects our values and connects with customers, thanks to the team’s holistic approach.”
Benifizz
Benifizz About Benifizz Brand Name, Logo Trademark, Logo Design, Packaging Design, Marketing Collateral, Company Profiles, Branding Challenge Benifizz approached us with a unique idea: to introduce a healthy, on-the-go beverage alternative to traditional cold drinks. Their apple cider vinegar (ACV) drinks come in more than seven different flavors, aiming to combine the health benefits of ACV with the refreshment of a fizzy drink. The challenge was to create a brand identity that communicated the health benefits and the exciting, flavorful nature of their products. Brand Name Development: The brand name “Benifizz” was crafted to reflect the product’s core benefits and its fizzy nature. “Beni” signifies benefits, emphasizing the health advantages of the drink, while “fizz” conveys the refreshing, bubbly experience of a carbonated beverage. Logo Design and Trademark: The logo design process focused on creating a visual identity that is both vibrant and health-oriented. The final logo features a stylized apple combined with effervescent bubbles, symbolizing the fusion of health and refreshment. The color palette includes fresh, natural colors like green and blue, representing health and vitality. We ensured the logo was unique and secured its trademark to protect the brand identity. Packaging Design: Packaging design for Benifizz needed to be eye-catching and informative. Each flavor was given a distinct color scheme to make it easily recognizable. The design included key information about the health benefits of apple cider vinegar, complemented by images of the corresponding fruit flavors. High-quality materials and finishes were used to enhance the premium feel of the product. The packaging also included eco-friendly elements, aligning with the brand’s health-conscious and environmentally friendly ethos. Marketing Collateral: To promote Benifizz, we designed a range of marketing materials, including brochures, flyers, posters, and digital content. These materials highlighted the unique selling points of Benifizz, such as its health benefits, variety of flavors, and convenience as an on-the-go drink. Engaging visuals and persuasive copy were used to attract and inform potential customers. Company Profiles and Branding: We developed comprehensive company profiles for Benifizz, detailing the brand’s mission, vision, and values. These profiles were used for investor pitches, partnerships, and media outreach. The branding materials, including business cards, letterheads, and email templates, were designed to maintain brand consistency and professionalism across all communications. Conclusion Our holistic branding strategy for Benifizz effectively positioned them as a healthy, innovative beverage brand. From the brand name to the logo, packaging, and marketing collateral, every element was designed to communicate the health benefits and refreshing nature of their apple cider vinegar drinks. The consistent and appealing brand identity helped Benifizz stand out in the competitive beverage market, attracting health-conscious consumers looking for a tasty and beneficial alternative to traditional cold drinks.
Balaji Bakery
Balaji Bakery About Balaji Bakery Logo Design, Packaging Design, Franchise Design, Marketing Collateral Design, Social Media Handling and Designing, Space Design, Radio and Newspaper Ads Challenge Balaji Bakery approached us with the need to rebrand their old packaging to reflect a premium segment. They also sought to create content that formed an emotional connection with their customers. The goal was to enhance their market presence and align their brand image with their high-quality products. What we did Develop a new logo that symbolizes the bakery’s heritage and quality. Design premium packaging that stands out on the shelves. Create a consistent and appealing design for franchise outlets. Design marketing collateral to support various promotional activities. Manage and design social media content to engage and grow their audience. Design bakery spaces to reflect the brand’s premium positioning. Create compelling radio and newspaper ads to reach a wider audience Logo Design: We crafted a new logo for Balaji Bakery that blends tradition with a modern touch. The logo features a stylized wheat motif, representing freshness and quality, combined with elegant typography to convey a sense of premium craftsmanship. Packaging Design: Our packaging design focused on highlighting the freshness and quality of Balaji Bakery’s products. Each product line—cakes, khari, bread, namkeen, and bhakarwadi—received a distinctive yet cohesive packaging design. We used high-quality materials and sophisticated color palettes to elevate the brand’s image. The new packaging not only looks premium but also tells the story of the bakery’s dedication to using the finest ingredients. Franchise Design: For Balaji Bakery’s franchise outlets, we developed a comprehensive design strategy to ensure brand consistency. The franchise design includes interior and exterior elements that create a welcoming and premium atmosphere. We incorporated the new logo and packaging aesthetics into the store design to provide a seamless brand experience. Marketing Collateral: We designed a range of marketing collateral, including brochures, flyers, posters, and banners. Each piece was created to maintain brand consistency and effectively communicate Balaji Bakery’s unique selling points. High-quality images and engaging copy were used to attract and inform potential customers. Social Media Handling and Designing: Our team took over the management and design of Balaji Bakery’s social media platforms. We created content that not only showcased their products but also built an emotional connection with the audience. Through stories, behind-the-scenes posts, and customer testimonials, we engaged followers and grew the bakery’s online presence. Radio and Newspaper Ads: To reach a broader audience, we created compelling radio and newspaper ads. These ads focused on the bakery’s commitment to quality and the unique flavors of their products. The radio ads featured catchy jingles and appealing narratives, while the newspaper ads utilized eye-catching visuals and engaging copy. Conclusion Our comprehensive rebranding strategy for Balaji Bakery successfully transformed their market presence. The new logo, premium packaging, consistent franchise design, engaging social media content, and strategic advertising all contributed to a cohesive and appealing brand image. This rebranding not only enhanced Balaji Bakery’s visibility but also built a stronger emotional connection with their customers, aligning perfectly with their goal of conveying quality and tradition.
Aarogyavel Oil
Aarogyavel Oil – Pune About Aarogyavel Aarogyavel Oil, a Pune-based oil manufacturing company, was founded with a simple yet profound mission: to provide high-quality, cold-pressed oils to their friends and family. Recognizing a growing market demand for cold-pressed oils, Aarogyavel decided to expand their offerings beyond their initial circle and established a brand dedicated to health and quality. Their product line includes almond oil, groundnut oil, coconut oil, sunflower oil, sesame oil, jaggery, organic sugar, organic grains, and pulses. Challenge When Aarogyavel approached us, they were a small operation with a loyal customer base but lacked a cohesive brand identity to penetrate the broader market. They needed a strong, strategic brand presence that communicated their commitment to quality and health. Our task was to develop a complete brand identity, from the name to the design of all packaging and marketing materials, to support their expansion. What we did The first step in establishing Aarogyavel Oil’s brand was to create a name that encapsulated their mission. “Aarogyavel” combines “Arogya” (meaning health in Sanskrit) and “vel” (meaning time), signifying a brand that brings health and wellness over time. This name reflects their dedication to providing natural, healthful products. Logo Design: The first step in establishing Aarogyavel Oil’s brand was to create a name that encapsulated their mission. “Aarogyavel” combines “Arogya” (meaning health in Sanskrit) and “vel” (meaning time), signifying a brand that brings health and wellness over time. This name reflects their dedication to providing natural, healthful products. Packaging Design: Our team developed packaging for 13 products, including oils, jaggery, organic sugar, grains, and pulses. The packaging design is clean and modern, emphasizing the purity and natural origins of the products. Each package includes vibrant imagery of the product source, such as almonds or coconuts, along with clear, concise product information. We created designs for various packaging formats, including pouches, jars, and secondary packaging, ensuring consistency and brand recognition across all products. Marketing Collateral: To support Aarogyavel’s market entry and growth, we designed comprehensive marketing collateral. This included brochures, flyers, posters, and digital materials. Each piece of collateral was designed to be visually appealing and informative, highlighting the benefits of cold-pressed oils and the brand’s commitment to quality and health. Stall and Office Space Design: We designed Aarogyavel’s retail space and trade show stalls to create a cohesive brand experience. The retail space features natural materials and earthy tones, creating an inviting atmosphere that reflects the brand’s values. The trade show stall is modular and engaging, with interactive displays and product samples to attract and inform potential customers. Society Promotion: Understanding the importance of community engagement, we developed strategies for society promotions. This involved organizing product demonstrations and tasting events in residential communities, providing first-hand experiences of Aarogyavel’s products. We also created promotional materials specifically for these events to maximize impact. Conclusion Our comprehensive approach to branding for Aarogyavel Oil successfully transformed their initial concept into a strong, market-ready brand. The strategic development of the brand name, logo, packaging, marketing collateral, and promotional activities established Aarogyavel as a trusted provider of high-quality, cold-pressed oils and organic products. The consistent and appealing brand identity helped to build trust and recognition among consumers, facilitating the brand’s growth and market penetration.
