OONAS – Redefining Dairy Excellence
Client Overview: Black Buck Design Studio collaborated with a client aspiring to venture into the Milk & Milk Products industry. While the client had meticulous plans for the business’s operational aspects, they sought our expertise in branding, product packaging, and marketing strategy. Our Approach: Understanding the critical role branding plays in consumer perception, we presented six distinctive brand names, each accompanied by a unique concept. The client resonated with the essence of “OONAS” and its potential to stand out in the competitive market. We proceeded to develop a comprehensive brand identity for OONAS, encompassing 23 distinct product packaging designs. The product categories included Milk, Shrikhand, Amrkhand, Lassi, Buttermilk, Yogurt, Flavored Milk, Pedha, Khova, Butter, and more. Packaging Design Concept: The driving force behind our packaging design was transparency. We aimed to empower consumers with a clear understanding of the product contents. For instance, the Buttermilk packaging prominently featured the message that OONAS uses authentic probiotics and traditional preparation methods, distinguishing it from competitors who often compromise on quality through pasteurization. Campaign Strategy: To convey OONAS’s commitment to authenticity, we crafted a succinct and compelling campaign line: “Sahi bhi and Real Bhi.” This tagline encapsulated the brand’s promise of delivering products that are not only true to flavor but also made with genuine, unadulterated ingredients. Implementation: Our creative process involved brainstorming sessions to align the brand message with the client’s vision. The “Sahi bhi and Real Bhi” campaign was strategically integrated into marketing materials, creating a cohesive and impactful narrative. Results: The market response has been positive, with OONAS gaining attention for its unique selling proposition and commitment to providing consumers with authentic dairy experiences. Conclusion: Black Buck Design Studio successfully positioned OONAS as a brand that goes beyond conventional dairy practices, prioritizing real ingredients and flavors. Our collaborative approach, from brand conceptualization
FITTR
Client Background Client: FITTR, a Health & Fitness Service Provider with a dedicated app Industry: Health & Fitness FITTR is a well-known brand in the fitness industry, offering a comprehensive app that helps users achieve their health and fitness goals. Their app provides various services, including personalized coaching, workout plans, and nutrition advice. Project Objectives FITTR aimed to build an extensive Workout Library consisting of detailed explainer exercise videos. The main goals were to: Improve in-app engagement Help users train correctly and avoid injuries Retain users by providing valuable free content Increase conversions from free to paid users Challenges Faced The project presented several challenges: High Costs: Producing over 1000 high-quality videos was expensive. Time Constraints: Completing such a large volume of work in a limited time frame. Quality Control: Ensuring the videos featured only subject matter experts (FITTR Coaches) in a consistent environment. Logistics: Coordinating the participation of FITTR coaches and managing the production process. Solution Provided Black Buck Design Studios provided a comprehensive audio-video production solution: Coordination and Planning: Onboarding FITTR Coaches for the project. Designing a financial and collaborative program beneficial for both FITTR and the coaches. Production Management: Identifying shoot locations, creating sets, and managing all production-related work. Hiring and managing a skilled production and post-production crew. 3. Execution: Shooting more than 15 hours a day in two shifts. Parallel editing and visual effects work. Creative Approach: Illustrative presentation of muscle groups worked during exercises. • Supporting voice-over, subtitles, and visual guides. Multi-angle shots to ensure viewers could understand techniques and forms properly. Implementation Process The project was implemented through the following steps: Initial Consultation: Setting project expectations and plans. Financial and Timeline Planning: Detailed planning of finances and timelines. Design Approval: Setting and approving set designs and visual output expectations. Production: Conducting shoots and recording voice-overs. 5. Post-Production: Editing videos and adding visual effects. 6. Delivery: Uploading and optimizing the videos. Project Team Gaurav Mishra: Brand Manager of FITTR, primary POC, ideated, strategized, and coordinated the project. He ensured the work aligned with FITTR’s plans and expectations. Results Achieved The project achieved significant results: High appreciation from FITTR’s community of over 3 million fitness enthusiasts. Significant increases in Daily Active Users (DAU), Monthly Active Users (MAU), and average time spent on the app. Positive impact on user retention and conversion rates from free to paid users. Client Testimonial : “Working with Black Buck Design Studios was a game-changer for us. Their ability to deliver over 1000 high-quality workout videos in such a short time was impressive. The professional approach, creative solutions, and dedication to meeting our needs were exceptional. The Workout Library has significantly boosted our user engagement and retention. We highly recommend Black Buck Design Studios for any large-scale audio-video production needs.” Gaurav Mishra, Brand Manager, FITTR.
Vardhaman Bakery
Project Scope: New Identity Creation, Logo Trademark, Packaging Design, Outdoor Media, Office Space, Product Photoshoot, Social Media, Website Vision Statement: “To pioneer a healthier tomorrow through innovative bakery creations, enriching lives with wholesome goodness, and becoming the beacon of health-centric indulgence in every household.” Product Lines: Whole Wheat Toast Whole Wheat Khari Cream Rolls Cookies (made with jaggery, wheat, jowar, nachani, and other grains) Cakes Pastries Butter and more Challenges: Vardhaman Bakery prides itself on producing pure vegetarian and 100% Jain products, with a focus on health-conscious ingredients such as whole wheat, jaggery, jowar, and nachani. Their unique selling points include manufacturing items like whole wheat Khari, toast, and cream rolls, as well as cookies made with wholesome grains. Despite their high-quality offerings, Vardhaman Bakery faced challenges in scaling their business due to their basic and transparent packaging, which did not appeal to new customers or convey the premium quality of their products. Objectives: Create a new brand identity to reflect the quality and uniqueness of Vardhaman Bakery’s products. Design a trademarked logo that stands out and communicates the brand’s values. Develop attractive and informative packaging to enhance product appeal and attract new customers. Implement outdoor media solutions to increase brand visibility. Redesign the office space to align with the new brand identity. Conduct a professional product photoshoot to showcase their offerings. Handle social media to engage with customers and build a strong online presence. Design a user-friendly and informative website to provide a digital platform for the brand. New Identity Creation and Logo Trademark: We developed a new brand identity for Vardhaman Bakery that highlights their commitment to health and quality. The new logo, which was trademarked for protection, features a modern and clean design with elements that represent the bakery’s focus on wholesome ingredients and Jain values. Packaging Design: The new packaging design was crucial in transforming Vardhaman Bakery’s market perception. We created attractive, high-quality packaging that not only protects the products but also communicates their premium nature. Each package includes detailed product information, nutritional benefits, and vibrant imagery to entice new customers. The use of eco-friendly materials further emphasizes the brand’s commitment to health and sustainability. The packaging prominently highlights key ingredients such as whole wheat, jaggery, jowar, and nachani, appealing to health-conscious consumers. Outdoor Media Solution: To increase brand visibility, we implemented strategic outdoor media solutions including billboards, banners, and bus stop ads. These advertisements were designed to be eye-catching and informative, driving awareness and interest in Vardhaman Bakery’s products. Office Space Design: The redesign of Vardhaman Bakery’s office space involved creating a cohesive and branded environment. The new design incorporates the brand’s colors, logo, and thematic elements to create a professional and inviting atmosphere for both employees and visitors. Product Photoshoot: We organized a professional product photoshoot to capture high-quality images of Vardhaman Bakery’s offerings. These images are used across various marketing channels, including the website, social media, and promotional materials, to showcase the delicious and health-focused nature of the products. Social Media Handling: Our team took over the management of Vardhaman Bakery’s social media platforms. We created engaging content that highlights the bakery’s products, shares behind-the-scenes glimpses, and promotes special offers. This strategy helped build a strong online community and increased customer engagement. Website Design: We designed and developed a user-friendly website for Vardhaman Bakery. The website features detailed information about the brand, their products, and their unique selling points. An online store was also integrated to facilitate easy purchasing for customers. The design is clean, modern, and reflective of the new brand identity. Conclusion: The comprehensive rebranding and marketing strategy significantly enhanced Vardhaman Bakery’s market presence. The new packaging design, outdoor media campaigns, revamped office space, professional product photoshoot, active social media engagement, and a user-friendly website collectively contributed to attracting new customers and increasing sales. Client Testimonial: “Working with Black Buck Design Studios has completely transformed our brand. The new packaging and brand identity have made a tremendous difference in how our products are perceived. The outdoor media, social media handling, and new website have significantly boosted our visibility and customer engagement. We are extremely pleased with the results and grateful for their innovative solutions.” – Ganesh Bhalgat, Founder at Vardhaman Bakery Through strategic branding and marketing efforts, Black Buck Design Studios successfully addressed the challenges faced by Vardhaman Bakery, positioning them as a trusted and premium choice in the bakery market, particularly appealing to health-conscious consumers.
Mallows Foods
Project Scope: Logo Registration, Packaging Design, Marketing Collateral, Company Profiles & Documentary Video, Website Development, Branding Product Lines: Tomato Ketchup BBQ Sauce Brown Sauce Salad Cream Various Sauces Fruit Jams Pickles Challenges: Mallows Foods faced challenges with brand recognition and awareness due to issues with their packaging. Despite producing high-quality products, they struggled to gain consumer trust because of the local sticker labels on their pouches and jars. Our task was to rebrand Mallows Foods to improve brand perception and trust among consumers. Objectives: Secure logo registration to protect the brand identity. Design attractive and professional packaging to enhance product appeal. Develop marketing collateral to promote the brand and its products. Create company profiles and a documentary video to showcase the brand’s story and values. Build a user-friendly website to provide consumers with information and enhance brand visibility. Logo Registration: We assisted Mallows Foods in registering their logo to safeguard their brand identity and prevent unauthorized use by competitors. Packaging Design: Our team revamped Mallows Foods’ packaging design to reflect the premium quality of their products. We incorporated modern and eye-catching designs on pouches and jars, replacing the local sticker labels with professionally printed packaging that communicates trust and reliability. Marketing Collateral: To promote Mallows Foods and its products, we created marketing collateral such as brochures, flyers, and posters. These materials highlighted the brand’s unique selling points and product offerings, reinforcing consumer trust and interest. Company Profiles & Documentary Video: We developed comprehensive company profiles to showcase Mallows Foods’ story, values, and commitment to quality. Additionally, we produced a documentary video that depicted the journey of Mallows Foods, providing insight into their manufacturing processes and dedication to excellence. Website Development: A user-friendly and visually appealing website was designed and developed for Mallows Foods. The website serves as a platform for consumers to learn more about the brand, explore their product range, and make purchases online. It also features engaging content and customer testimonials to further build trust and credibility. Branding: Through strategic branding initiatives, we repositioned Mallows Foods as a trusted and premium food brand. Consistent messaging and visual identity across all touchpoints helped strengthen brand recognition and appeal. Conclusion: By addressing the packaging and brand awareness challenges faced by Mallows Foods, our rebranding efforts successfully enhanced consumer trust and perception. The new packaging design, marketing collateral, company profiles, documentary video, and website collectively contributed to establishing Mallows Foods as a reputable and preferred choice in the food industry. Client Testimonial: “The transformation brought about by Black Buck Design Studios has been remarkable for Mallows Foods. Our rebranded packaging and comprehensive marketing materials have significantly improved brand recognition and consumer trust. The documentary video and website have been instrumental in conveying our brand story and values to our audience. We are extremely satisfied with the results.” – Aditya Karnjakar, MD at Mallows Foods Through strategic rebranding and marketing efforts, Mallows Foods has overcome its packaging and brand awareness challenges, positioning itself as a leading player in the premium food products market.
Kuch Agro (Kenty)
Project Scope: Logo Design, Packaging Design, Website Development, Van Design, Marketing Collateral, Stall Design, Influencer Marketing Introduction: Kuch Agro (Kenty) aimed to enhance its brand identity to highlight quality and regional authenticity. We developed a cohesive strategy to showcase these values across all customer touchpoints. Logo Design: The new logo, symbolizing growth and nature, uses earthy colors and organic shapes, reflecting the rich agricultural heritage of the Kutch region. Packaging Design: Drawing from traditional Kutch artwork, the packaging features vibrant colors and intricate patterns, ensuring shelf appeal while conveying authenticity and quality. We designed over 160 products for Kenty across various categories, demonstrating versatility and creativity. Website Development: The user-friendly, visually appealing website showcases products and brand values through engaging content, including product showcases and recipes, enhancing customer experience and SEO. Van Design: The van design integrates the new logo and packaging elements, ensuring brand consistency and recognition with a vibrant, eye-catching look. Marketing Collateral: We produced brochures, flyers, and posters that maintain brand consistency and effectively communicate Kuch Agro (Kenty)’s unique selling points, boosting SEO through keyword-rich content. Stall Design: Our trade show stall design incorporates packaging and van design elements, creating a cohesive brand experience with interactive displays and product samples. Influencer Marketing: Partnering with food bloggers and social media influencers, we launched a campaign to amplify the brand’s reach and drive consumer interest through authentic, engaging content. Variant Design in Dairy Industry: We also created variant designs for Kenty in the dairy industry, showcasing our ability to cater to diverse product lines and industry requirements. Conclusion: Our comprehensive approach effectively captured Kuch Agro (Kenty)’s essence, enhancing market presence and laying a strong foundation for growth. Client Testimonial: “Kuch Agro (Kenty) now truly reflects our values and connects with customers, thanks to the team’s holistic approach.”
Benifizz
Project Scope: Brand Name, Logo Trademark, Logo Design, Packaging Design, Marketing Collateral, Company Profiles, Branding Product Lines: Benifizz Apple Cider Vinegar with Blueberry Red Berry Watermelon Orange Lime Strawberry Challenges: Benifizz approached us with a unique idea: to introduce a healthy, on-the-go beverage alternative to traditional cold drinks. Their apple cider vinegar (ACV) drinks come in more than seven different flavors, aiming to combine the health benefits of ACV with the refreshment of a fizzy drink. The challenge was to create a brand identity that communicated the health benefits and the exciting, flavorful nature of their products. Objectives: Develop a catchy and meaningful brand name. Design a memorable and trademarkable logo. Create packaging that stands out and conveys the health benefits. Design marketing collateral to promote the brand. Develop comprehensive company profiles and branding materials. Brand Name Development: The brand name “Benifizz” was crafted to reflect the product’s core benefits and its fizzy nature. “Beni” signifies benefits, emphasizing the health advantages of the drink, while “fizz” conveys the refreshing, bubbly experience of a carbonated beverage. Logo Design and Trademark: The logo design process focused on creating a visual identity that is both vibrant and health-oriented. The final logo features a stylized apple combined with effervescent bubbles, symbolizing the fusion of health and refreshment. The color palette includes fresh, natural colors like green and blue, representing health and vitality. We ensured the logo was unique and secured its trademark to protect the brand identity. Packaging Design: Packaging design for Benifizz needed to be eye-catching and informative. Each flavor was given a distinct color scheme to make it easily recognizable. The design included key information about the health benefits of apple cider vinegar, complemented by images of the corresponding fruit flavors. High-quality materials and finishes were used to enhance the premium feel of the product. The packaging also included eco-friendly elements, aligning with the brand’s health-conscious and environmentally friendly ethos. Marketing Collateral: To promote Benifizz, we designed a range of marketing materials, including brochures, flyers, posters, and digital content. These materials highlighted the unique selling points of Benifizz, such as its health benefits, variety of flavors, and convenience as an on-the-go drink. Engaging visuals and persuasive copy were used to attract and inform potential customers. Company Profiles and Branding: We developed comprehensive company profiles for Benifizz, detailing the brand’s mission, vision, and values. These profiles were used for investor pitches, partnerships, and media outreach. The branding materials, including business cards, letterheads, and email templates, were designed to maintain brand consistency and professionalism across all communications. Conclusion: Our holistic branding strategy for Benifizz effectively positioned them as a healthy, innovative beverage brand. From the brand name to the logo, packaging, and marketing collateral, every element was designed to communicate the health benefits and refreshing nature of their apple cider vinegar drinks. The consistent and appealing brand identity helped Benifizz stand out in the competitive beverage market, attracting health-conscious consumers looking for a tasty and beneficial alternative to traditional cold drinks. Client Testimonial: “Working with Black Buck Design Studios has been a transformative experience for Benifizz. Their creativity and strategic approach have given us a strong brand identity that resonates with our target audience. The branding and packaging designs have received excellent feedback, and our market presence has significantly improved. We are thrilled with the results and look forward to continued success.” – Rahul, CEO at Benifizz. Through strategic branding and creative design, Black Buck Design Studios successfully launched Benifizz, capturing the essence of health and refreshment in every aspect of the brand.
Balaji Bakery
Project Scope: Logo Design, Packaging Design, Franchise Design, Marketing Collateral Design, Social Media Handling and Designing, Space Design, Radio and Newspaper Ads Product Lines: Cakes, Khari, Bread, Namkeen, Bakarwadi Challenges: Balaji Bakery approached us with the need to rebrand their old packaging to reflect a premium segment. They also sought to create content that formed an emotional connection with their customers. The goal was to enhance their market presence and align their brand image with their high-quality products. Objectives: Develop a new logo that symbolizes the bakery’s heritage and quality. Design premium packaging that stands out on the shelves. Create a consistent and appealing design for franchise outlets. Design marketing collateral to support various promotional activities. Manage and design social media content to engage and grow their audience. Design bakery spaces to reflect the brand’s premium positioning. Create compelling radio and newspaper ads to reach a wider audience. Logo Design: We crafted a new logo for Balaji Bakery that blends tradition with a modern touch. The logo features a stylized wheat motif, representing freshness and quality, combined with elegant typography to convey a sense of premium craftsmanship. Packaging Design: Our packaging design focused on highlighting the freshness and quality of Balaji Bakery’s products. Each product line—cakes, khari, bread, namkeen, and bhakarwadi—received a distinctive yet cohesive packaging design. We used high-quality materials and sophisticated color palettes to elevate the brand’s image. The new packaging not only looks premium but also tells the story of the bakery’s dedication to using the finest ingredients. Franchise Design: For Balaji Bakery’s franchise outlets, we developed a comprehensive design strategy to ensure brand consistency. The franchise design includes interior and exterior elements that create a welcoming and premium atmosphere. We incorporated the new logo and packaging aesthetics into the store design to provide a seamless brand experience. Marketing Collateral: We designed a range of marketing collateral, including brochures, flyers, posters, and banners. Each piece was created to maintain brand consistency and effectively communicate Balaji Bakery’s unique selling points. High-quality images and engaging copy were used to attract and inform potential customers. Social Media Handling and Designing: Our team took over the management and design of Balaji Bakery’s social media platforms. We created content that not only showcased their products but also built an emotional connection with the audience. Through stories, behind-the-scenes posts, and customer testimonials, we engaged followers and grew the bakery’s online presence. Space Design: We designed the bakery spaces to reflect Balaji Bakery’s premium rebranding. The interiors were crafted with warm, inviting colors and natural materials to create a cozy yet sophisticated ambiance. Custom displays and signage were installed to highlight the freshly baked products. Radio and Newspaper Ads: To reach a broader audience, we created compelling radio and newspaper ads. These ads focused on the bakery’s commitment to quality and the unique flavors of their products. The radio ads featured catchy jingles and appealing narratives, while the newspaper ads utilized eye-catching visuals and engaging copy. Conclusion: Our comprehensive rebranding strategy for Balaji Bakery successfully transformed their market presence. The new logo, premium packaging, consistent franchise design, engaging social media content, and strategic advertising all contributed to a cohesive and appealing brand image. This rebranding not only enhanced Balaji Bakery’s visibility but also built a stronger emotional connection with their customers, aligning perfectly with their goal of conveying quality and tradition. Client Testimonial: “Rebranding with Black Buck Design Studios has been a game-changer for Balaji Bakery. Our touchpoints’ premium packaging and cohesive design have significantly enhanced our market presence. The emotional connection created through social media and our new advertisements has resonated well with our customers. We are thrilled with the transformation.” – Madan Karande, MD at Balaji Bakery By focusing on Balaji Bakery’s core values of quality and tradition, Black Buck Design Studios has successfully elevated the brand, positioning it prominently in the competitive bakery market.
Aarogyavel Oil
Project Scope: Brand Name Suggestion, Logo Design, Packaging Design, Marketing Collateral, Stall and Office Space Design, Society Promotion Introduction: Aarogyavel Oil, a Pune-based oil manufacturing company, was founded with a simple yet profound mission: to provide high-quality, cold-pressed oils to their friends and family. Recognizing a growing market demand for cold-pressed oils, Aarogyavel decided to expand their offerings beyond their initial circle and established a brand dedicated to health and quality. Their product line includes almond oil, groundnut oil, coconut oil, sunflower oil, sesame oil, jaggery, organic sugar, organic grains, and pulses. Challenges: When Aarogyavel approached us, they were a small operation with a loyal customer base but lacked a cohesive brand identity to penetrate the broader market. They needed a strong, strategic brand presence that communicated their commitment to quality and health. Our task was to develop a complete brand identity, from the name to the design of all packaging and marketing materials, to support their expansion. Objectives: Create a memorable and meaningful brand name. Design a logo that reflects the brand’s values. Develop packaging for 13 different products. Design marketing collateral to enhance brand visibility. Create designs for their retail space and trade show stalls. Implement promotional strategies to increase market reach. Brand Name Suggestion: The first step in establishing Aarogyavel Oil’s brand was to create a name that encapsulated their mission. “Aarogyavel” combines “Arogya” (meaning health in Sanskrit) and “vel” (meaning time), signifying a brand that brings health and wellness over time. This name reflects their dedication to providing natural, healthful products. Logo Design: We designed a logo that embodies the essence of Aarogyavel Oil. The logo features a stylized oil droplet intertwined with natural elements like leaves, symbolizing purity and nature. The color palette of green and gold represents health and premium quality, respectively. Packaging Design: Our team developed packaging for 13 products, including oils, jaggery, organic sugar, grains, and pulses. The packaging design is clean and modern, emphasizing the purity and natural origins of the products. Each package includes vibrant imagery of the product source, such as almonds or coconuts, along with clear, concise product information. We created designs for various packaging formats, including pouches, jars, and secondary packaging, ensuring consistency and brand recognition across all products. Marketing Collateral: To support Aarogyavel’s market entry and growth, we designed comprehensive marketing collateral. This included brochures, flyers, posters, and digital materials. Each piece of collateral was designed to be visually appealing and informative, highlighting the benefits of cold-pressed oils and the brand’s commitment to quality and health. Stall and Office Space Design: We designed Aarogyavel’s retail space and trade show stalls to create a cohesive brand experience. The retail space features natural materials and earthy tones, creating an inviting atmosphere that reflects the brand’s values. The trade show stall is modular and engaging, with interactive displays and product samples to attract and inform potential customers. Society Promotion: Understanding the importance of community engagement, we developed strategies for society promotions. This involved organizing product demonstrations and tasting events in residential communities, providing first-hand experiences of Aarogyavel’s products. We also created promotional materials specifically for these events to maximize impact. Conclusion: Our comprehensive approach to branding for Aarogyavel Oil successfully transformed their initial concept into a strong, market-ready brand. The strategic development of the brand name, logo, packaging, marketing collateral, and promotional activities established Aarogyavel as a trusted provider of high-quality, cold-pressed oils and organic products. The consistent and appealing brand identity helped to build trust and recognition among consumers, facilitating the brand’s growth and market penetration. Client Testimonial: “Aarogyavel Oil has always been about quality and health, and Black Buck Design Studios captured this perfectly. From creating our brand name to designing our packaging and marketing materials, their team delivered outstanding work that truly reflects our values. Our brand now stands strong in the market, and we owe a great deal of our success to their strategic and creative efforts.” –Harshad Phase, Founder of Aarogyavel Oil. By focusing on Aarogyavel Oil’s core mission and leveraging strategic design and marketing, Black Buck Design Studios has played a pivotal role in transforming a family initiative into a competitive brand in the health food market.
